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How variety-seeking versus inertial tendency influences the effectiveness of immediate versus delayed promotions

Kim, Hyeong Min - In: Journal of marketing research : JMR 50 (2013) 3, pp. 416-426

Persistent link: https://www.econbiz.de/10009755679

When consumers cope with price-persuasion knowledge : the role of topic knowledge

Kachersky, Luke; Kim, Hyeong Min - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 28-40

Persistent link: https://www.econbiz.de/10008841703

Why do consumers buy counterfeit luxury brands?

Wilcox, Keith; Kim, Hyeong Min; Sen, Sankar - In: Journal of marketing research : JMR 46 (2009) 2, pp. 247-259

Persistent link: https://www.econbiz.de/10003828031

How much was your shopping basket? : working memory processes in total basket price estimation

Luna, David; Kim, Hyeong Min - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 346-355

Persistent link: https://www.econbiz.de/10003883911

Keeping the American dream alive : the interactive effect of perceived economic mobility and materialism on impulsive spending

Yoon, Sunyee; Kim, Hyeong Min - In: Journal of marketing research : JMR 53 (2016) 5, pp. 759-772

Persistent link: https://www.econbiz.de/10011600612

Feeling economically stuck : the effect of perceived economic mobility and socioeconomic status on variety seeking

Yoon, Sunyee; Kim, Hyeong Min - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 1141-1156

Persistent link: https://www.econbiz.de/10011844155

How corporate entrepreneurship affects the performance of small and medium-sized enterprises in Korea : the mediating and moderating role of vision, strategy, and employee compensation

Kim, Hyeong Min - In: Entrepreneurial business and economics review : EBER 10 (2022) 2, pp. 131-146

Objective: The objective of the article is to provide implications for improving the competitiveness of SMEs by analysing the structural impact relationship of the corporate entrepreneurship of Korean SMEs on business performance. Research Design & Methods: The established research model based...

Persistent link: https://www.econbiz.de/10013336405

The effect of measurement task transparency on preference construction and evaluations of personalized recommendations

Kramer, Thomas - In: Journal of marketing research : JMR 44 (2007) 2, pp. 224-233

Persistent link: https://www.econbiz.de/10003486908

The effect of spicy gustatory sensations on variety-seeking

Mukherjee, Sayantani; Kramer, Thomas; Kulow, Katina - In: Psychology & marketing 34 (2017) 8, pp. 786-794

Persistent link: https://www.econbiz.de/10011738086

"What's it Worth to Me?" : three interpretive studies of the relative roles of task-oriented and reflexive processes in separate versus joint value construction

Gould, Stephen J.; Kramer, Thomas - In: Journal of economic psychology : research in economic … 30 (2009) 6, pp. 840-858

Persistent link: https://www.econbiz.de/10003934097