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Interkulturelle Kommunikation zwischen Deutschen und Chinesen auf der Geschäftsebene : Ergebnisse einer qualitativen Interviewstudie
Gülow, Wencke - In: Zeitschrift für Management : ZfM 6 (2011) 3, pp. 315-340
Persistent link: https://www.econbiz.de/10009382972
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New Yorker : Point-of-Sale Marketing
Fritz, Wolfgang; Gülow, Wencke - 2009
Persistent link: https://www.econbiz.de/10003953593
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Luxury marketing in the age of cheap : an exploratory survey on consumer behavior in online shopping clubs
Fritz, Wolfgang; Gülow, Wencke - In: Luxury marketing : a challenge for theory and practice, (pp. 187-205). 2013
Persistent link: https://www.econbiz.de/10009667676