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Journal of global marketing
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2007 Business & Economics Society International Conference ; Vol. 1
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Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
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2
Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views
Desmarais, Fabrice
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 12-30
Persistent link: https://www.econbiz.de/10011779373
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3
Reinventing the public intellectual through communication dialogue civic capacity building
Weaver, C. Kay
- In:
Management communication quarterly
21
(
2007
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003511024
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4
Mothers, bodies and breasts : organizing strategies and tactics in women's activism
Weaver, C. Kay
- In:
Gender and public relations : critical perspectives on …
,
(pp. 108-131)
.
2016
Persistent link: https://www.econbiz.de/10011546170
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5
Public relations, power and control
Weaver, C. Kay
- In:
Public Relations
,
(pp. 123-137)
.
2021
Persistent link: https://www.econbiz.de/10012504880
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6
Lingering effects of sponsor transgression against a national fan base : the importance of respect in relationship management
Desmarais, Fabrice
;
Boobyer, Kayleigh
;
Bruce, Toni
- In:
Sport management review
24
(
2021
)
4
,
pp. 642-672
Persistent link: https://www.econbiz.de/10013327269
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7
The tale of a thousand needles
Cockburn, Tom
;
Desmarais, Fabrice
;
Desmarais, Melanie
-
2007
Persistent link: https://www.econbiz.de/10003667917
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8
Abusive supervision and employee empowerment : the moderating role of resilience and workplace friendship
Arshad, Ayesha
;
Sun, Peter Y. T.
;
Desmarais, Fabrice
- In:
Journal of leadership & organizational studies : JLOS
28
(
2021
)
4
,
pp. 479-494
Persistent link: https://www.econbiz.de/10012624690
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9
The force of the national rhetorical arena : voices in tune against a disrespectful foreign sponsor
Desmarais, Fabrice
;
Wallace, Catherine
- In:
Sport management review
21
(
2018
)
4
,
pp. 443-458
Persistent link: https://www.econbiz.de/10011911370
Saved in:
10
Perceptions of hard sell and soft sell vocal styles across countries : lessons from France and New Zealand
Desmarais, Fabrice
;
Vignolles, Alexandra
;
Mukherjee, …
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 212-236
Persistent link: https://www.econbiz.de/10015050013
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