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International journal of advertising : the quarterly review of marketing communications
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Are consumers moved by a crying tree or a smiling forest? : effects of anthropomorphic valence and cause acuteness in green advertising
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10013532002
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2
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
3
Crying victims deserve more? : how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness
Lee, Hsiao-Ching
;
Chang, Chun-Tuan
;
Lee, Jia-Ling
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
7
,
pp. 1280-1311
Persistent link: https://www.econbiz.de/10015194153
Saved in:
4
Framing public policy : the impacts of political sophistication and nature of public policy
Lee, Yu-kang
;
Chang, Chun-tuan
- In:
The social science journal
47
(
2010
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10003955432
Saved in:
5
The "I"of the beholder : how gender differences and self-referencing influence charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 447-478
Persistent link: https://www.econbiz.de/10009301337
Saved in:
6
What sells better in green communications : fear or hope? : it depends on whether the issue is global or local
Lee, Yu-Kang
;
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10011884937
Saved in:
7
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
8
Effects of message framing, vivideness congruency and statistical framing on responses to charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 195-220
Persistent link: https://www.econbiz.de/10003978075
Saved in:
9
How to use a spokesperson's smile effectively : smile intensity, consumer self-construal, and brand relationship determine and effectiveness
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10012813778
Saved in:
10
Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption : the roles of environmental involvement and locus of control
Cheng, Zhao-Hong
;
Chang, Chun-Tuan
;
Lee, Yu-Kang
- In:
Review of managerial science : RMS
14
(
2020
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10012209203
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