Retailers compete against national manufacturers by launching store brands. National manufactures regularly use brand promotions to fight store brands back. The purpose of this article is to find out whether attitudes toward national brand promotions and store brands have similar or different...

Understanding variations in shopper price knowledge is important to academics identifying their sources, and to retail managers whose pricing strategies may depend on the extent of shopper price knowledge (or lack of) within the items they manage, since price knowledge is an important driver of...

Authors from several disciplines - decision sciences, management, marketing, behavioral economics - have documented the existence of anomalies to the standard rational model of human behavior. Among several anomalies, the endowment effect is a key finding of this previous research. Few studies...

Spanish Abstract: La gestión orientada al mercado para el éxito de las empresas es esencial. Las empresas están inmersas en un entorno globalizado y altamente competitivo. Muchas empresas están liderando el mercado (clientes, clientes potenciales, competidores, proveedores, etc.) a nivel...

Spanish Abstract: Hoy en día tener una gestión orientada al mercado para que los negocios triunfen es fundamental. Esto porque los negocios están inmerso en un entorno globalizado y altamente competitivo. Muchas empresas monitorean el mercado (clientes, prospectos, competencia, proveedores,...