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Persuability and the self : investigating heterogeneity among consumers
Koller, Monika; Floh, Arne; Zauner, Alexander; Rusch, Thomas - In: Australasian marketing journal 21 (2013) 2, pp. 94-104
Persistent link: https://www.econbiz.de/10009745864
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Further insights into perceived value and consumer loyalty : a "green" perspective
Koller, Monika; Floh, Arne; Zauner, Alexander - In: Psychology & marketing 28 (2011) 12, pp. 1154-1176
Persistent link: https://www.econbiz.de/10009406359
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Behavioral post-consumption intentions from a higher-order multidimensional value perspective
Zauner, Alexander; Floh, Arne; Koller, Monika - 2011
Persistent link: https://www.econbiz.de/10010191064
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Taking a deeper look at online reviews : the asymmetric effect of valence intensity on shopping behaviour
Floh, Arne; Koller, Monika; Zauner, Alexander - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 646-670
Persistent link: https://www.econbiz.de/10009776458
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Working on a dream : sustainable organisational change in SMEs using the example of the Austrian wine industry
Hatak, Isabella; Floh, Arne; Zauner, Alexander - In: Review of managerial science 9 (2015) 2, pp. 285-315
Persistent link: https://www.econbiz.de/10010488194
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Wert aus Kundensicht : Grundlage für ein systematisches Value-Tracking
Zauner, Alexander; Koller, Monika - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 3, pp. 34-38
Persistent link: https://www.econbiz.de/10010126298
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Multiple value dimensions spill-over : an experimental approach in a consumption system comprising a product and a service
Arne, Floh; Koller, Monika; Zauner, Alexander; Teller, … - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 352-362
Persistent link: https://www.econbiz.de/10011695123
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Three decades of customer value research : paradigmatic roots and future research avenues
Zeithaml, Valarie A.; Verleye, Katrien; Hatak, Isabella; … - In: Journal of service research 23 (2020) 4, pp. 409-432
Persistent link: https://www.econbiz.de/10012391603
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Führen Kundenclubs zu Kundenbindung? : Eine empirische Untersuchung der Wirkungsweise von Kundenclubs im stationären Handel
Floh, Arne; Koller, Monika - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2005) 2, pp. 116-135
Persistent link: https://www.econbiz.de/10003013901
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Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias; Koller, Monika; Gartner, Johannes; … - In: Journal of business research : JBR 113 (2020), pp. 149-157
Persistent link: https://www.econbiz.de/10012230455