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Can all brands innovate in the same way? : a typology of brand position and innovation effort
Beverland, Michael B.; Napoli, Julie; Farrelly, Francis - In: The journal of product innovation management : an … 27 (2010) 1, pp. 33-48
Persistent link: https://www.econbiz.de/10003937621
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The brand authenticity continuum : strategic approaches for building value
Napoli, Julie; Dickinson-Delaporte, Sonia; Beverland, … - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
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Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
Beverland, Michael B.; Farrelly, Francis; Quester, … - In: Psychology & marketing 27 (2010) 7, pp. 698-716
Persistent link: https://www.econbiz.de/10003990416
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From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam; Beverland, Michael B.; Farrelly, Francis - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
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Exploring the dark side of pet ownership : status- and control-based pet consumption
Beverland, Michael B.; Farrelly, Francis; Lim, Elison … - In: Journal of business research : JBR 61 (2008) 5, pp. 490-496
Persistent link: https://www.econbiz.de/10003709370
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Commentary on Exploring the dark side of pet ownership : status- and control-based pet consumption ; a reinterpretation of the data
Ahuvia, Aaron - In: Journal of business research : JBR 61 (2008) 5, pp. 497-499
Persistent link: https://www.econbiz.de/10003709372
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Loyalty or liability : resolving the consumer fanaticism paradox
Chung, Emily; Farrelly, Francis; Beverland, Michael B.; … - In: Marketing theory 18 (2018) 1, pp. 3-30
Persistent link: https://www.econbiz.de/10011825448
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Deploying cultural knowledge of nature to construct the nature sports experience
Farrelly, Francis; Beverland, Michael B. - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 681-695
Persistent link: https://www.econbiz.de/10014582371
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Maximising performance gains from cooperative marketing : understanding the role of environmental contexts
Dickinson, Sonia J.; Ramaseshan, B. - In: Journal of marketing management : MM 24 (2008) 5/6, pp. 541-566
Persistent link: https://www.econbiz.de/10003746666
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Not playing the game : why sport sponsorship relationships break down
Farrelly, Francis - In: Journal of sport management : the official journal of … 24 (2010) 3, pp. 319-337
Persistent link: https://www.econbiz.de/10003993198