Similar Search Results

Order matters : rating service professionals first reduces tipping amount

Chen, Jinjie; Xu, Alison Jing; Rodas, Maria A.; Liu, Xuefeng - In: Journal of marketing 87 (2023) 1, pp. 81-96

Persistent link: https://www.econbiz.de/10013474261

L' art pour l'art : experiencing art reduces the desire for luxury goods

Wang, Yajin; Xu, Alison Jing; Zhang, Ying - In: Journal of consumer research : JCR ; an … 49 (2023) 5, pp. 786-810

Persistent link: https://www.econbiz.de/10013542024

Leveraging technology to manage the customer experience

Labroo, Aparna A. - In: Kellogg on marketing : the marketing faculty of the …, (pp. 351-366). 2023

Persistent link: https://www.econbiz.de/10014283187

Ambiguity aversion and the preference for established brand

Muthukrishnan, A. V.; Wathieu, Luc; Xu, Alison Jing - In: Management science : journal of the Institute for … 55 (2009) 12, pp. 1933-1941

Persistent link: https://www.econbiz.de/10003928493

The role of behavioral mind-sets in goal-directed activity : conceptual underpinnings and empirical evidence

Wyer, Robert S.; Xu, Alison Jing - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 107-125

Persistent link: https://www.econbiz.de/10003981554

Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge

Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 329-343

Persistent link: https://www.econbiz.de/10003997862

The role of bolstering and counterarguing mind-sets in persuasion

Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 920-932

Persistent link: https://www.econbiz.de/10009501081

Four more years : presidential elections, comparative mindset, and managerial decisions

Xu, Alison Jing; Moorman, Christine; Qin, Vivian Yue; … - In: Academy of Management journal : AMJ 63 (2020) 5, pp. 1370-1394

Persistent link: https://www.econbiz.de/10012390009

Generosity without borders : the interactive effect of spatial distance and donation goals on charitable giving

Xu, Alison Jing; Rodas, Maria A.; Torelli, Carlos J. - In: Organizational behavior and human decision processes : … 161 (2020), pp. 65-78

Persistent link: https://www.econbiz.de/10012428909

The Effect of Conceptual and Perceptual Fluency on Brand Evaluation

Lee, Angela Y.; Labroo, Aparna A. - 2007

According to the processing fluency model, advertising exposures enhance the ease with which a brand can be recognized and processed. This increased perceptual fluency in turn leads to more favorable attitudes toward the brand. The present research extends the processing fluency model to examine...

Persistent link: https://www.econbiz.de/10014052405