Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Sustained spending and persist...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
40
Theory
40
Marketing management
35
Marketingmanagement
35
Consumer behaviour
30
Konsumentenverhalten
30
Time series analysis
26
Zeitreihenanalyse
26
Marketing
23
Advertising effects
21
Brand management
21
Markenführung
21
Marktforschung
21
Werbewirkung
21
Einzelhandel
20
Retail trade
20
Advertising
19
Market research
19
Werbung
19
Handelsmarke
18
Store brand
18
Business cycle
17
Konjunktur
17
Marketing theory
16
Marketingtheorie
16
Großbritannien
15
United Kingdom
15
Food retailing
14
Lebensmitteleinzelhandel
14
Distribution channel
13
USA
13
United States
13
Vertriebsweg
13
Deutschland
11
Germany
11
Brand
10
Brand image
10
International marketing
10
Internationales Marketing
10
Markenartikel
10
more ...
less ...
Online availability
All
Free
53
Undetermined
39
Type of publication
All
Article
115
Book / Working Paper
93
Type of publication (narrower categories)
All
Article in journal
101
Aufsatz in Zeitschrift
101
Graue Literatur
37
Non-commercial literature
37
Arbeitspapier
36
Working Paper
36
Aufsatz im Buch
11
Book section
11
Case study
3
Fallstudie
3
Bibliografie enthalten
2
Bibliography included
2
Collection of articles of several authors
2
Handbook
2
Handbuch
2
Sammelwerk
2
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
198
Undetermined
8
French
1
Dutch
1
Author
All
Dekimpe, Marnik G.
130
Hanssens, Dominique M.
88
Deleersnyder, Barbara
22
Srinivasan, Shuba
22
Heerde, Harald J. van
20
Steenkamp, Jan-Benedict E. M.
19
Gielens, Katrijn
18
Geyskens, Inge
13
Croux, Christophe
12
Parker, Philip M.
12
Pauwels, Koen
12
Sárváry, Miklós
12
Cleeren, Kathleen
10
Steenkamp, Jan‐Benedict EM
9
Dekimpe, M. G.
8
Gijsenberg, Maarten J.
8
Lemmens, Aurélie
8
Nijs, Vincent R.
8
Franses, Philip Hans
7
Helsen, Kristiaan
6
Silva-Risso, Jorge M.
6
Lamey, Lien
5
Leeflang, Peter
5
Parsons, Leonard J.
5
Schultz, Randall L.
5
Verboven, Frank
5
Bruyneel, Sabrina
4
Dewitte, Siegfried
4
Gensler, Sonja
4
Gijsbrechts, Els
4
Hauser, John R.
4
Koll, Oliver
4
Lehmann, Donald R.
4
Mizik, Natalie
4
Raju, Jagmohan Singh
4
Skiera, Bernd
4
Staelin, Richard
4
Villanueva, Julian
4
Albuquerque, Paulo
3
Braak, Anne M. ter
3
more ...
less ...
Institution
All
Erasmus Research Institute of Management
9
Published in...
All
ERIM report series research in management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
12
Journal of marketing research : JMR
11
Journal of marketing
9
Journal of retailing
9
Marketing science
9
MSI reports : working paper series
8
Journal of the Academy of Marketing Science
5
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
5
R&D / INSEAD / INSEAD
5
ERIM Report Series Reference
3
International journal of forecasting
3
MO
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Foundations and trends in marketing : FTMKT
2
Handbook of marketing decision models
2
Handbook of marketing strategy
2
International series in quantitative marketing
2
International series in quantitative marketing : ISQM
2
Journal of advertising research
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of marketing research
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute
2
Technological forecasting & social change : an international journal
2
Tijdschrift voor economie en management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Bedrijfseconomische verhandeling
1
Boston U. School of Management Research Paper
1
Business horizons
1
Continuing to broaden the marketing concept
1
Continuing to broaden the marketing concept : making the world a better place
1
Discussion paper / Centre for Economic Policy Research
1
Edward Elgar E-Book Archive
1
Electronic commerce research
1
Faculty & research / Insead : working paper series
1
Handbook of marketing and finance
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
70
RePEc
31
USB Cologne (EcoSocSci)
3
EconStor
1
Showing
1
-
10
of
208
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
Persistent link: https://www.econbiz.de/10001620698
Saved in:
2
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
3
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
4
Do promotions benefit manufacturers, retailers, or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
Persistent link: https://www.econbiz.de/10001655363
Saved in:
5
Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
Persistent link: https://www.econbiz.de/10001655442
Saved in:
6
Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
7
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
8
Short-term and long-term effects of marketing strategy
Hanssens, Dominique M.
;
Dekimpe, Marnik G.
- In:
Handbook of marketing strategy
,
(pp. 457-469)
.
2012
Persistent link: https://www.econbiz.de/10009530835
Saved in:
9
Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hanssens, …
- In:
Handbook of marketing decision models
,
(pp. 373-398)
.
2008
Persistent link: https://www.econbiz.de/10003755281
Saved in:
10
Models for the financial-performance effects of marketing
Hanssens, Dominique M.
;
Dekimpe, Marnik G.
- In:
Handbook of marketing decision models
,
(pp. 501-523)
.
2008
Persistent link: https://www.econbiz.de/10003755292
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
