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Globalization and consumer store choice in Central and Eastern Europe transition economies
Dimitrova, Boryana V.; Rosenbloom, Bert; Andras, Trina … - In: Journal of euromarketing 22 (2013) 3, pp. 4-25
Persistent link: https://www.econbiz.de/10010248399
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Do retail foreign direct investment restrictions affect retail channel structure?
Dimitrova, Boryana V.; Rosenbloom, Bert; Andras, Trina … - In: Journal of marketing channels : ... distribution … 22 (2015) 4, pp. 265-278
Persistent link: https://www.econbiz.de/10011435901
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The impact of national cultural values on retail structure : evidence from the World Values Survey
Dimitrova, Boryana V.; Rosenbloom, Bert; Andras, Trina … - In: International marketing review 33 (2016) 6, pp. 894-920
Persistent link: https://www.econbiz.de/10011630428
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Retail internationalization : a review and directions for future research
Dimitrova, Boryana V.; Rosenbloom, Bert; Andras, Trina … - In: Journal of marketing channels : ... distribution … 25 (2018) 1/2, pp. 1-21
Persistent link: https://www.econbiz.de/10012119160
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Marketing channel evolution : from contactual efficiency to brand value co-creation and appropriation within the platform enterprise
Dimitrova, Boryana V.; Smith, Brent; Andras, Trina Larsen - In: Journal of marketing channels : distribution systems, … 26 (2020) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10012258187
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How do the various components of interaction orientation affect export performance?
Reavey, Brooke; Dimitrova, Boryana V.; Andras, Trina Larsen - In: Journal of Inter-Organizational Relationships 28 (2022) 1/2, pp. 19-34
Persistent link: https://www.econbiz.de/10013460223
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Transformational leadership : managing the twenty-first century sales force
Smith, Brent; Andras, Trina Larsen; Rosenbloom, Bert - In: Psychology & marketing 29 (2012) 6, pp. 434-444
Persistent link: https://www.econbiz.de/10009554786
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Wholesalers as global marketers
Rosenbloom, Bert; Andras, Trina Larsen - In: Journal of marketing channels : ... distribution … 15 (2007/08) 4, pp. 235-252
Persistent link: https://www.econbiz.de/10003768557
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Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market : a study from Russia
Puzakova, Marina; Kwak, Hyokjin; Andras, Trina Larsen - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 727-764
Persistent link: https://www.econbiz.de/10008758526
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Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin; Andras, Trina Larsen; Zinkhan, George M. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 49-75
Persistent link: https://www.econbiz.de/10003819152