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Targeting Customers for Profit : An Ensemble Learning Framework to Support Marketing Decision Making
Lessmann, Stefan - 2018
Marketing messages are most effective if they reach the right customers. Deciding which customers to contact is thus an important task in campaign planning. The paper focuses on empirical targeting models. We argue that common practices to develop such models do not account sufficiently for...
Persistent link: https://www.econbiz.de/10012926446
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Ensemble classification based on generalized additive models
De Bock, Koen W.; Coussement, Kristof; Van den Poel, Dirk - 2009
Persistent link: https://www.econbiz.de/10003936509
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Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof; Benoit, Dries F.; Van den Poel, Dirk - 2009
Persistent link: https://www.econbiz.de/10003936779
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A probability-mapping algorithm for calibrating the posterior probabilities : a direct marketing application
Coussement, Kristof; Buckinx, Wouter - In: European journal of operational research : EJOR 214 (2011) 3, pp. 732-738
Persistent link: https://www.econbiz.de/10009316199
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Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof; Van den Bossche, Filip; De Bock, … - In: Journal of business research : JBR 67 (2014) 1, pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
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Advanced database marketing : innovative methodologies and applications for managing customer relationships
Coussement, Kristof (ed.) - 2013
Persistent link: https://www.econbiz.de/10009743101
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Customer churn prediction in the online gambling industry : the beneficial effect of ensemble learning
Coussement, Kristof; De Bock, Koen W. - In: Journal of business research : JBR 66 (2013) 9, pp. 1629-1636
Persistent link: https://www.econbiz.de/10009757004
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Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof; Van den Poel, Dirk - In: Information & management : the internat. journal of … 45 (2008) 3, pp. 164-174
Persistent link: https://www.econbiz.de/10003722273
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Churn prediction in subscription services : an application of support vector machines while comparing two parameter-selection techniques
Coussement, Kristof (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003376958
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Improving customer attrition prediction by integrating emotions from client/company interaction emails and evaluating multiple classifiers
Coussement, Kristof (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787798