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ECONIS (ZBW)
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Broad vs narrow brand positioning : effects on competitive brand performance
Olsen, Lars Erling
;
Samuelsen, Bendik Meling
;
Pappas, …
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 799-816
Persistent link: https://www.econbiz.de/10013173448
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2
Promising attributes and experiences : attitudinal responses to functional versus experiential ad claims and the moderating role of involvement
Meling Samuelsen, Bendik
;
Olsen, Lars Erling
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003986809
Saved in:
3
Conscientious brand criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling
;
Peretz, Adrian
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
Saved in:
4
The role of emotions in customer complaint behaviors
Svari, Sander
;
Olsen, Lars Erling
- In:
International journal of quality and service sciences
4
(
2012
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10009655249
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5
Brand alliances : the role of brand concept consistency
Langseng, Evan Johan
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10009661675
Saved in:
6
The attitudinal respose to alternative brand growth strategies
Samuelsen, Bendik Meling
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 177-191
Persistent link: https://www.econbiz.de/10009514312
Saved in:
7
Brands in texts : attitudinal effects of brand placements in narrative fiction
Olsen, Lars Erling
;
Lanseng, Even Johan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 702-711
Persistent link: https://www.econbiz.de/10009576041
Saved in:
8
Same service, different ad claims : the moderating role of need for cognition
Olsen, Lars Erling
;
Samuelsen, Bendik Meling
;
Gaustad, Tarje
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1064-1073
Persistent link: https://www.econbiz.de/10010465128
Saved in:
9
The multiple roles of fit between brand alliance partners in alliance attitude formation
Meling Samuelsen, Bendik
;
Erling Olsen, Lars
;
Keller, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10011399145
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