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A structural approach to examine the quality attributes of e-shopping malls using the Kano model
Oh, Jong-chul; Yoon, Sung-joon; Park, Byung-il - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 305-327
Persistent link: https://www.econbiz.de/10009548752
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A cross-national validation of a new retail customer equity model
Yoon, Sungjoon; Oh, Jong-Chul - In: International journal of consumer studies 40 (2016) 6, pp. 652-664
Persistent link: https://www.econbiz.de/10011640304
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Antecedents and consequences of in-store experiences based on an experiential typology
Yoon, Sung-joon - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 693-714
Persistent link: https://www.econbiz.de/10009764021
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A social network approach to the influences of shopping experiences on e-WOM
Yoon, Sung-joon - In: Journal of electronic commerce research : JECR 13 (2012) 3, pp. 213-223
Persistent link: https://www.econbiz.de/10009672212
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Social-cultural-psychological perspectives on future word-of-mouth research
Yoon, Sung-Joon - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 166-174
Persistent link: https://www.econbiz.de/10011891432
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Do sensory ad appeals influence brand attitude?
Yoon, Sung-joon; Park, Ji Eun - In: Journal of business research : JBR 65 (2012) 11, pp. 1534-1542
Persistent link: https://www.econbiz.de/10009681939
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Experiential approach to the determinants of online word-of-mouth behavior
Yoon, Sung-joon; Han, Hee-eun - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 218-234
Persistent link: https://www.econbiz.de/10010405822
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Integrating marketing databases through regressed microsegmentation
Cannon, Hugh M.; Williams, David L.; Yoon, Sung-joon - In: Journal of business research : JBR 63 (2010) 4, pp. 424-430
Persistent link: https://www.econbiz.de/10003962307
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Service orientation: its impact on business performance in the medical service industry
Yoon, Sung-Joon; Choi, Dong-Choon; Park, Jong Won - In: The service industries journal 27 (2007) 3/4, pp. 371-388
Persistent link: https://www.econbiz.de/10003501903
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Development of a knowledge-based intelligent decision support system for operational risk management of global supply chains
Park, Yang-Byung; Yoon, Sung-Joon; Yoo, Jun-Su - In: European journal of industrial engineering : EJIE 12 (2018) 1, pp. 93-115
Persistent link: https://www.econbiz.de/10011897465