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Spectator support : examining the attributes that differentiate niche from mainstream sport

Greenhalgh, Greg P.; Simmons, Jason M.; Hambrick, Marion E. - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 1, pp. 41-52

Persistent link: https://www.econbiz.de/10009231830

An inquiry into the perceptions of leisure-work-family conflict among female Ironman participants

Hambrick, Marion E.; Simmons, Jason M.; Mahoney, Tara Q. - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 173-199

Persistent link: https://www.econbiz.de/10010391204

The effects of gender and social roles on the marketing of combat sport

Greenwell, T. Christopher; Hancock, Meg; Simmons, Jason M. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 1, pp. 19-29

Persistent link: https://www.econbiz.de/10010515320

Is violence used to promote Mixed Martial Arts?

Greenwell, T. Christopher; Thorn, Dustin; Simmons, Jason M. - In: International journal of sports marketing & sponsorship 16 (2014/2015) 4, pp. 249-260

Persistent link: https://www.econbiz.de/10011482379

The effects of sexualized and violent presentations of women in combat sport

Greenwell, T. Christopher; Simmons, Jason M.; Hancock, Meg - In: Journal of sport management : the official journal of … 31 (2017) 6, pp. 533-545

Persistent link: https://www.econbiz.de/10011781495

Sport ticket sales training : perceived effectiveness and impact on ticket sales results

Popp, Nels; Simmons, Jason M.; McEvoy, Chad D. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 2, pp. 99-109

Persistent link: https://www.econbiz.de/10011716621

Declining student attendance at college sporting events : testing the relative influence of constraints

Simmons, Jason M.; Popp, Nels; Greenwell, Christopher - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 122-134

Persistent link: https://www.econbiz.de/10012630762

Effects of employee training on job satisfaction outcomes among sport ticket sellers

Popp, Nels; Simmons, Jason M.; McEvoy, Chad D. - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 147-160

Persistent link: https://www.econbiz.de/10012059504

Predicting ticket holder no-shows : examining differences between reported and actual attendance at college football games

Popp, Nels; Simmons, Jason M.; Shapiro, Stephen L.; … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10014292886

Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand

Simmons, Jason M.; Naraine, Michael L.; Greenwell, Chris - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 2, pp. 91-104

Persistent link: https://www.econbiz.de/10014315760