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Bartikowski, Boris
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Bombe, Sandra
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Marketing : ZFP ; journal of research and management
35
Jahrbuch der Absatz- und Verbrauchsforschung
17
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Der Markt : international journal of marketing
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Challenges in an age of dis-engagement
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Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
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Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
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International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
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International journal of marketing : IJM ; formerly Der Markt
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal für Betriebswirtschaft : management review quarterly
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Review of managerial science
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UTB für Wissenschaft / Uni-Taschenbücher
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Zeitschrift für Planung & Unternehmenssteuerung
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Designing and communicating experience
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Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
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ECONIS (ZBW)
OLC EcoSci
147
USB Cologne (EcoSocSci)
8
RePEc
4
Other ZBW resources
2
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1
Are scarce products always more attractive? : the interaction of different types of scarcity signals with products' suitability for conspicuous consumption
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 225-235
Persistent link: https://www.econbiz.de/10008664539
Saved in:
2
A closer look at similarity : the effects of perceived similarity and conjunctive cues on brand extension evaluation
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10009238546
Saved in:
3
How does verbal non-diagnostic information affect product evaluation?
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Review of managerial science
6
(
2012
)
2
,
pp. 131-159
Persistent link: https://www.econbiz.de/10009510645
Saved in:
4
Electronic word-of-mouth : does the number of reviewing customersand the dispersion of star rating affect evaluations?
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 6-18
Persistent link: https://www.econbiz.de/10010227988
Saved in:
5
Effects of slim and heavy advertising models on appearence, self-esteem and product evaluations
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Current insights and future trends : [extended versions …
,
(pp. 29-42)
.
2012
Persistent link: https://www.econbiz.de/10009748179
Saved in:
6
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
7
Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
Saved in:
8
Persönliche Kommunikation
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 231-247)
.
2009
Persistent link: https://www.econbiz.de/10003766051
Saved in:
9
Die Berücksichtigung von Medienwirkungen in der Mediaplanung
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 397-423)
.
2009
Persistent link: https://www.econbiz.de/10003771427
Saved in:
10
I want you to open my letter : effects of uncommon envelope formats and materials
Daume, Jana
;
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
3
,
pp. 6-19
Persistent link: https://www.econbiz.de/10011581736
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