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Navigating impressions : the impact of luxury social media posts
Lee, Jin Suk; Cho, Hyun Young - In: Journal of fashion marketing and management 29 (2025) 1, pp. 164-179
Persistent link: https://www.econbiz.de/10015323696
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What makes products look premium? : the impact of product convenience on premiumness perception
Cho, Hyun Young; Lee, Sue Hyun; Saini, Ritesh - In: Psychology & marketing 39 (2022) 5, pp. 875-891
Persistent link: https://www.econbiz.de/10013186872
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The effect of return policy leniency on consumer purchase and return decisions : a meta-analytic review
Janakiraman, Narayan; Srydal, Holly A.; Freling, Ryan - In: Journal of retailing 92 (2016) 2, pp. 226-235
Persistent link: https://www.econbiz.de/10011505034
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When do product crises hurt business? : a meta-analytic investigation of negative publicity on consumer responses
Yang, Zhiyong; Freling, Traci; Sun, Sijie; … - In: Journal of business research : JBR 150 (2022), pp. 102-120
Persistent link: https://www.econbiz.de/10013365603
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Effects of antismoking messages from media on adolescent smoking : the roles of family, school, and culture
Yang, Zhiyong; Floyd, Kristopher; Tanner, John F. - In: Journal of business research : JBR 103 (2019), pp. 222-231
Persistent link: https://www.econbiz.de/10012104204
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Content is king but context is queen : how involvement facilittes the impact of website
Alhoqail, Saad A.; Floyd, Kristopher - In: International review on public and non-profit marketing 17 (2020) 3, pp. 375-389
Persistent link: https://www.econbiz.de/10012292926
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Thrown under the bus : the signaling role of CMO dismissal and its effect on firm value
Alhoqail, Saad A.; Zacca, Robert; Floyd, Kristopher - In: Journal of East-West business 28 (2022) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10013463259