Similar Search Results

Consumer innovativeness and international consumer behavior : comments and extensions

Kim, Wooyang; Di Benedetto, C. Anthony; Hunt, James M. - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 184-194

Persistent link: https://www.econbiz.de/10011774972

Organizational citizenship behaviors perceived by collectivistic 50-and-older customers and medical-care service performance : an application of stimulus-organism-response theory

Kim, Wooyang; Hantula, Donald A.; Di Benedetto, C. Anthony - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2237-2268

Persistent link: https://www.econbiz.de/10013552993

The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high-tech product market

Kim, Wooyang; Di Benedetto, C. Anthony; Lancioni, Richard A. - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 714-744

Persistent link: https://www.econbiz.de/10009408729

The Effects of Country and Gender Differences on Consumer Innovativeness and Decision Processes in a Highly Globalized High-Tech Product Market

Kim, Wooyang; Di Benedetto, C. Anthony; Lancioni, Richard - 2014

The purpose of this paper is to focus on two objectives. First, to investigate how two consumer innovativeness measures (domain-specific innovativeness (DSI) and general innovativeness (GI)) in a highly globalized product market (i.e. laptop computer) are related to two widely used demographics,...

Persistent link: https://www.econbiz.de/10014041385