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Kim, Juran
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Lee, Ki Hoon
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Kang, Seungmook
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Bae, Joonheui
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Chu, Shu-Chuan
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McMillan, Sally J.
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Taylor, Charles Raymond
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of business research : JBR
8
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
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Asia Pacific journal of marketing and logistics
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Electronic word of mouth as a promotional technique : new insights from social media
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ECONIS (ZBW)
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The roles of cause acts in a social marketing campaign
Kim, Juran
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 426-440
Persistent link: https://www.econbiz.de/10010438484
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2
Sustainability in social brand communities : influences on customer equity
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
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3
Social dimension of sustainability : from community to social capital
Kim, Juran
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 175-181
Persistent link: https://www.econbiz.de/10011891433
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4
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
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5
The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value
Kim, Juran
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10012257951
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6
Influences of symbolic capital on destination brand equity
Kim, Juran
;
Bae, Joonheui
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 561-576
Persistent link: https://www.econbiz.de/10014369367
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7
Influences of persona self on luxury brand attachment in the Metaverse context
Kim, Juran
;
Bae, Joonheui
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
9
,
pp. 2068-2081
Persistent link: https://www.econbiz.de/10015210731
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8
Experience effects on interactivity : functions, processes, and perceptions
Kim, Juran
;
Spielmann, Nathalie
;
McMillan, Sally J.
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1543-1550
Persistent link: https://www.econbiz.de/10009681937
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9
Towards a theoretical framework of motivations and interactivity for using IPTV
Kim, Juran
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 260-264
Persistent link: https://www.econbiz.de/10009715016
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10
Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Kim, Juran
;
Lee, Ki Hoon
;
Taylor, Charles Raymond
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 282-296
Persistent link: https://www.econbiz.de/10010408105
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