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35
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ECONIS (ZBW)
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The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies
Mathur, Pragya
;
Jain, Shailendra Pratap
;
Hsieh, Meng-hua
; …
- In:
Organizational behavior and human decision processes : …
122
(
2013
)
2
,
pp. 141-151
Persistent link: https://www.econbiz.de/10010227152
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2
Leveraging virtual attribute experience in video games to improve brand recall and learning
Besharat, Ali
;
Kumar, Anand
;
Lax, John R.
;
Rydzik, Eric J.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10009778531
Saved in:
3
How co-branding versus brand extensions drive consumers' evaluations of new products : a brand equity approach
Besharat, Ali
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1240-1249
Persistent link: https://www.econbiz.de/10008807151
Saved in:
4
The political economy of international economic policy reform in the Philippines : continuity and restoration
Lindsey, Charles W.
- In:
The dynamics of economic policy reform in South-east …
,
(pp. 74-93)
.
1992
Persistent link: https://www.econbiz.de/10001284590
Saved in:
5
Practice makes perfect? : when does massed learning improve product usage proficiency?
Lakshmanan, Arun
;
Lindsey, Charles D.
;
Krishnan, H. Shanker
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 599-613
Persistent link: https://www.econbiz.de/10008747737
Saved in:
6
The moderating role of emotional differentiation on satiation
Poor, Morgan
;
Duhachek, Adam
;
Krishnan, Shanker
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 507-519
Persistent link: https://www.econbiz.de/10009682421
Saved in:
7
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
8
Industrial democracy in India : an evaluation
Kumar, Anand
- In:
The economic studies : fortnightly ; a journal of …
21
(
1980
)
1
,
pp. 25-31
Persistent link: https://www.econbiz.de/10002350023
Saved in:
9
L.I.C. and financing of economic development of India
Kumar, Anand
- In:
The Indian journal of commerce : a quarterly of the …
33
(
1980
)
2
,
pp. 37-46
Persistent link: https://www.econbiz.de/10002350025
Saved in:
10
Paradigm shift in India : analysing the impact of liberalization and globalization
Kumar, Anand
- In:
Globalization and emerging societies : development and …
,
(pp. 130-141)
.
2009
Persistent link: https://www.econbiz.de/10003899718
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