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Beavers, bubbles, bees, and moths : an examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Pashupati, Kartik - In: Journal of advertising research 49 (2009) 3, pp. 373-393
Persistent link: https://www.econbiz.de/10003900868
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Online privacy : consumer concerns and technological competence
Raman, Pushkala; Pashupati, Kartik - 2005
Persistent link: https://www.econbiz.de/10003297625
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Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik; Kendrick, Alice - In: JMM : the international journal on media management 10 (2008) 4, pp. 158-178
Persistent link: https://www.econbiz.de/10003789762