The purpose of this paper is to present an integrated model for live streaming shopping (LSS) to examine the antecedents and consequences of consumers' attitudes. Based on the stimulus-organism-response (S-O-R) paradigm, this study investigates marketing stimuli effects within a live streaming...

As tourism products are not necessities for people's livelihood, zero consumption data are usually observed while conducting studies on topics that are relevant to tourism expenditure using cross-sectional research data, and a similar problem exists in tourist accommodation expenditure. This...