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"Exit, voice, loyalty and ... twist" : consumer research in search of the subject

Cova, Véronique; Cova, Bernard - In: Interpretive consumer research : paradigms, …, (pp. 25-45). 2001

Persistent link: https://www.econbiz.de/10001613026

Tribal aspects of postmodern consumption research : the case of French in-line roller skaters

Cova, Bernard; Cova, Véronique - 2009

Persistent link: https://www.econbiz.de/10003784800

Ethnographies of a Mediterranean vestaval : the passeggiata

Cova, Bernard; Cova, Véronique; El Jurdi, Hounaida - In: Contemporary consumer culture theory, (pp. 130-152). 2017

Persistent link: https://www.econbiz.de/10011665435

Pain, suffering and the consumption of spirituality : a toe story

Cova, Véronique; Cova, Bernard - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 5/6, pp. 565-585

Persistent link: https://www.econbiz.de/10012178406

Marchandisation et démarchandisation de la relation de service

Cova, Véronique - 2004

Persistent link: https://www.econbiz.de/10003395202

The ecology of the marketplace experience : from consumers' imaginary to design implications

Borghini, Stefania; Maclaran, Pauline; Bonnin, Gaël; … - In: Marketing management : a cultural perspective, (pp. 408-426). 2012

Persistent link: https://www.econbiz.de/10009508078

La créativité du consommateur vis-à-vis des déchets

Cova, Véronique; Kreziak, Dominique; Mani, Zied - In: Vulnérabilité, équité et créativité en …, (pp. 235-247). 2012

Persistent link: https://www.econbiz.de/10010211554

La question de la durabilité de la récup' à travers le prisme d'internet?

Mani, Zied; Cova, Véronique - In: Recherche et applications en marketing 29 (2014) 3, pp. 56-73

Persistent link: https://www.econbiz.de/10011475235

The changing dichotomy between the sacred and the profane : a historical analysis of the Santiago de Compostela pilgrimage

Cova, Véronique; Bousquet, Julien; Claveau, Cylvie; … - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 109-130

In a world where belief systems are constantly evolving, the number of people making a religious pilgrimage has skyrocketed. The Camino (Road) to Santiago (Saint James) de Compostela has been part of this general fervor. The present study looks at the dichotomy within this particular pilgrimage...

Persistent link: https://www.econbiz.de/10012156774

La distance psychologique comme outil actionnable par les managers

Didi Alaoui, Mohamed; Cova, Véronique - In: Recherche et applications en marketing : RAM 36 (2021) 4, pp. 58-82

Persistent link: https://www.econbiz.de/10012660517