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Alternative explanations of business-to-business relationships : the relational case between web-based companies and traditional channel partners in South Korea
Ha, Hong Youl - In: Asian business & management 9 (2010) 1, pp. 149-171
Persistent link: https://www.econbiz.de/10003990098
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The evolution of brand personality : an application of online travel agencies
Ha, Hong Youl - In: The journal of services marketing 30 (2016) 5, pp. 529-540
Persistent link: https://www.econbiz.de/10011615549
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The moderating roles of status of B2B evaluator and dependence in the switching costs : switching intentions : performance causal chain in Korea
Ha, Hong Youl - In: Asia Pacific business review 23 (2017) 3, pp. 420-437
Persistent link: https://www.econbiz.de/10012153983
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Determinants of relationship termination intentions and their evolution : a two time-lag approach
Wen, Tianhao; Ha, Hong Youl - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 115-131
Persistent link: https://www.econbiz.de/10015324508
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A new understanding of satisfaction model in e-re-purchase situation
Ha, Hong Youl; Janda, Swinder; Muthaly, Siva K. K. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 997-1016
Persistent link: https://www.econbiz.de/10008650642
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Development of brand equity : evaluation of four alternative models
Ha, Hong Youl; Janda, Swinder; Muthaly, Siva K. K. - In: The service industries journal 30 (2010) 5/6, pp. 911-928
Persistent link: https://www.econbiz.de/10003993304
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Role of customer orientation in an integrative model of brand loyalty in services
Ha, Hong Youl; John, Joby - In: The service industries journal 30 (2010) 7/8, pp. 1025-1046
Persistent link: https://www.econbiz.de/10003996052
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The effects of advertising spending on brand loyalty in services
Ha, Hong Youl; John, Joby; Janda, Swinder; Muthaly, … - In: European journal of marketing : EJM 45 (2011) 4, pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
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The critical role of marketer's information provision in temporal changes of expectations and attitudes
Ha, Hong Youl; John, J. Denise; John, Joby; Kim, Nam-yun - In: The journal of consumer marketing 30 (2013) 4, pp. 355-365
Persistent link: https://www.econbiz.de/10009788902
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Predicting consumer intentions to purchase energy-efficient products
Ha, Hong Youl; Janda, Swinder - In: The journal of consumer marketing 29 (2012) 7, pp. 461-469
Persistent link: https://www.econbiz.de/10009681512