Woodside, Arch G.; Bernal, Pedro Mir; Kang, Bomi - In: Atmospheric turn in culture and tourism : place, design …, (pp. 319-332). 2019
This study describes the impact of changes in e-atmospherics in internet advertisings on consumer clicks and purchases. The study describes two unobtrusive field experiments: testing the impact of a third-party endorsement message embed in email advertising on customer clicks and purchases and...