Narrow search
Showing 1 - 8 of 8
Cover Image
Intersectionality 101
Gopaldas, Ahir - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 90-94
Persistent link: https://www.econbiz.de/10009774940
Cover Image
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Cover Image
Beyond gender : intersectionality, culture, and consumer behavior
Gopaldas, Ahir; Fischer, Eileen - In: Gender, culture, and consumer behavior, (pp. 393-410). 2012
Persistent link: https://www.econbiz.de/10009544233
Cover Image
A front-to-back guide to writing a qualitative research article
Gopaldas, Ahir - In: Qualitative market research : an international journal 19 (2016) 1, pp. 115-121
Persistent link: https://www.econbiz.de/10011535872
Cover Image
Artificial life
Belk, Russell W.; Humayun, Mariam; Gopaldas, Ahir - In: Journal of macromarketing 40 (2020) 2, pp. 221-236
Persistent link: https://www.econbiz.de/10012213796
Cover Image
Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton; Gopaldas, Ahir; Lindridge, Andrew; … - In: Journal of marketing 84 (2020) 4, pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
Cover Image
Wie die Customer Journey gelingt
Gopaldas, Ahir; Siebert, Anton - In: Harvard-Business-Manager : das Wissen der Besten 44 (2022) 12, pp. 46-53
Persistent link: https://www.econbiz.de/10013443599
Cover Image
Designing servicescapes for transformative service conversations : lessons from mental health services
Gopaldas, Ahir; Siebert, Anton; Ertimur, Burçak - In: Journal of consumer marketing 39 (2022) 6, pp. 649-659
Persistent link: https://www.econbiz.de/10013399788