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Techno-ready marketing of e-Services : customer beliefs about technology and the implications for marketing e-Services
Colby, Charles L. - In: E-Service : new directions in theory and practice, (pp. 25-44). 2002
Persistent link: https://www.econbiz.de/10001812841
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Service productivity, quality and innovation : implications for service-design practice and research
Parasuraman, A. - In: International journal of quality and service sciences 2 (2010) 3, pp. 277-286
Persistent link: https://www.econbiz.de/10008758771
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Hang on to the marketing concept!
Parasuraman, A. - In: Business horizons 24 (1981) 5, pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
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Research's place in the marketing budget
Parasuraman, A. - In: Business horizons 26 (1983) 2, pp. 25-29
Persistent link: https://www.econbiz.de/10003647621
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Marketing research
Parasuraman, A. - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10013480469
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Enhancing knowledge development in marketing
Parasuraman, A. (ed.) - 1990
Persistent link: https://www.econbiz.de/10000837433
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Servqual: a multiple-item scale for measuring customer perceptions of service quality
Parasuraman, A.; Zeithaml, Valarie A.; Berry, Leonard L. - 1986
Persistent link: https://www.econbiz.de/10000767760
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Prepurchase preference and postconsumption satisfaction in a service exchange
Voss, Glenn B.; Parasuraman, A. - 1995
Persistent link: https://www.econbiz.de/10000925821
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Social power bases of marketing executives : the relationship with organizational climate
MacDaniel, Stephen W. - In: Journal of business research : JBR 13 (1985) 1, pp. 77-85
Persistent link: https://www.econbiz.de/10001021737
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Quality counts in services, too
Berry, Leonard L. - In: Business horizons 28 (1985) 3, pp. 44-52
Persistent link: https://www.econbiz.de/10001024886