Banking is a customer oriented service industry and Indian banks have started realizing that business depends on client service and the satisfaction of the customer. This is compelling them to focus on building brand equity that leads to enhancing the customer satisfaction. Some authors suggest...

[enter Abstract Body]The present paper is an attempt to have an insight into the influence of five key attributes that is Safety of principal, Liquidity, Stability of Income, Capital Growth and inflation resistance on the investment decisions of individual stock investors of Punjab while...