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Consumer acculturation in situ : the continuing legacy of French colonization in North Africa

Hirschman, Elizabeth Caldwell; Touzani, Mourad - In: Handbook of Islamic marketing, (pp. 114-128). 2011

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Customer-service firm attachment : what it is and what causes it?

Moussa, Salim; Touzani, Mourad - In: International journal of quality and service sciences 5 (2013) 3, pp. 337-359

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Breaking bread with Abraham’s children : Christians, Jews and Muslims’ holiday consumption in dominant, minority and diasporic communities

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Country-of-origin and emerging countries : revisiting a complex relationship

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Exploration of the concept of cinephilia in the context of an emerging country : the case of Tunisia

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Contextual and cultural determinants of entrepreneurship in pre- and post-revolutionary Tunisia : analysing the discourse of young potential and actual entrepreneurs

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The perceived credibility of quality labels : a scale validation with refinement

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Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries

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Marketing communications, acculturation in situ, and the legacy of colonialism in revolutionary times

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