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Experience effects on interactivity : functions, processes, and perceptions
Kim, Juran; Spielmann, Nathalie; McMillan, Sally J. - In: Journal of business research : JBR 65 (2012) 11, pp. 1543-1550
Persistent link: https://www.econbiz.de/10009681937
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Motivators for the intention to use mobile TV : a comparison of South Korean males and females
Choi, Yung Kyun; Kim, Juran; McMillan, Sally J. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 147-167
Persistent link: https://www.econbiz.de/10003819160
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Evaluation of internet advertising research : a bibliometric analysis of citations from key sources
Kim, Juran; McMillan, Sally J. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 99-112
Persistent link: https://www.econbiz.de/10003708177
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Internet advertising : one face or many?
McMillan, Sally J. - In: Internet advertising : theory and research, (pp. 15-35). 2007
Persistent link: https://www.econbiz.de/10003530755
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Bridging Asia and the world in marketing competitiveness : introduction to the special issue
Kim, Juran - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 227-230
Persistent link: https://www.econbiz.de/10010408110
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The roles of cause acts in a social marketing campaign
Kim, Juran - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 426-440
Persistent link: https://www.econbiz.de/10010438484
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Sustainability in social brand communities : influences on customer equity
Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
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Social dimension of sustainability : from community to social capital
Kim, Juran - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 175-181
Persistent link: https://www.econbiz.de/10011891433
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Special issue on new insights on digital and social media advertising
Kim, Juran - In: International journal of advertising : the review of … 40 (2021) 6, pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
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The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value
Kim, Juran - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 319-333
Persistent link: https://www.econbiz.de/10012257951