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4,808
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Kaiser, Harry M.
61
Eisend, Martin
50
Taylor, Charles Raymond
47
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39
Rosengren, Sara
33
Septianto, Felix
33
Anderson, Simon P.
32
Gierl, Heribert
32
Saffer, Henry
30
Dahlén, Micael
28
Okazaki, Shintaro
26
Stafford, Marla Royne
26
Diehl, Sandra
25
Kind, Hans Jarle
25
Sethi, Suresh
25
Yoon, Sukki
25
Bruhn, Manfred
24
Wilbur, Kenneth C.
24
Zaccour, Georges
24
Huh, Jisu
23
Campbell, Colin L.
22
Kinnucan, Henry W.
21
Mueller, Barbara
21
Silk, Alvin J.
21
Yoon, Hye Jin
20
Ford, John B.
19
Nelson, Jon Paul
19
Pepels, Werner
19
Prasad, Ashutosh
19
Terlutter, Ralf
19
Dens, Nathalie
18
Esch, Franz-Rudolf
18
Hudders, Liselot
18
Jerath, Kinshuk
18
Schlosser, Rainer
18
Bagwell, Kyle
17
Carlson, Les
17
Dave, Dhaval
17
Moraga-González, José Luis
17
Reid, Leonard N.
17
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
36
Center Data
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Consumers, Health, Agriculture and Food Executive Agency
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GFK
12
Wageningen Economic Research
12
Zentralausschuss der Werbewirtschaft
11
Axel-Springer-Verlag
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American Marketing Association
8
Newspaper Proprietors' Association
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RWI - Leibniz-Institut für Wirtschaftsforschung
7
European Society for Opinion and Marketing Research
6
European Advertising Academy
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IGI Global
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IP Deutschland GmbH <Köln>
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Nordic Council of Ministers
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OECD
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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International Association of Business Communicators
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Peter Lang GmbH
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Uni-Taschenbücher GmbH
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BDW, Deutscher Kommunikationsverband
2
Boston College / Department of Economics
2
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2
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International journal of advertising : the review of marketing communications
252
Journal of advertising research
235
Journal of business research : JBR
201
International journal of advertising : the quarterly review of marketing communications
198
Journal of advertising
198
Journal of advertising : official publication of the American Academy of Advertising
175
Journal of marketing communications
173
Marketing science
123
Journal of promotion management : JPM
88
Journal of retailing and consumer services
82
Management science : journal of the Institute for Operations Research and the Management Sciences
79
Journal of historical research in marketing
76
Journal of promotion management : innovations in planning and applied research
73
European journal of operational research : EJOR
67
Journal of current issues and research in advertising
66
Journal of current issues and research in advertising : JCIRA
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
European journal of marketing : EJM
63
Psychology & marketing
63
International journal of internet marketing and advertising : IJIMA
60
International journal of industrial organization
57
Health marketing quarterly
56
NBER working paper series
56
SpringerLink / Bücher
53
Journal of marketing research : JMR
52
NBER Working Paper
46
Journal of marketing
45
Young consumers : insight and ideas for responsible marketers
44
Working paper / National Bureau of Economic Research, Inc.
40
Journal of business ethics : JOBE
38
Marketing letters : a journal of research in marketing
38
Journal of global marketing
37
CESifo working papers
35
Advertising theory
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Marketing : ZFP ; journal of research and management
31
International journal of consumer studies
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of marketing research
29
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,155
RePEc
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Other ZBW resources
957
EconStor
169
BASE
111
USB Cologne (business full texts)
26
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1
An investigation of the success of targeting newspapers and efficiency of
advertising
in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
Saved in:
2
Does
advertising
lower the price of newspapers to consumers? : A theoretical appraisal
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2004
Persistent link: https://www.econbiz.de/10002599006
Saved in:
3
Does
advertising
lower the price of newspapers to consumers? : A theoretical appraisal
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Economics letters
87
(
2005
)
1
,
pp. 127-134
Persistent link: https://www.econbiz.de/10002689293
Saved in:
4
The influence of selected factors on the effectiveness of print media
advertising
Cabyova, Ludmila
;
Krajcovic, Peter
- In:
International journal of business & management : IJoBM
5
(
2017
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011859485
Saved in:
5
Exploration of the applicability of the front-of-package nutrition label to
advertising
in comparison with the label on the product package
Shin, Sumin
;
Park, SangHee
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10014276004
Saved in:
6
Differentiated marketing strategies between strategic groups in Greek food industry
Notta, Ourania
- In:
International journal of computational economics and …
5
(
2015
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011317313
Saved in:
7
A study of sustainable behaviors among California Hispanics regarding transportation
McCabe, Mary Beth
;
Corona, Ramon
;
Weaver, Richard
- In:
Review of business & finance studies : RBFS
4
(
2013
)
2
,
pp. 21-28
Persistent link: https://www.econbiz.de/10009741249
Saved in:
8
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
9
An empirical analysis of the public's attitude toward legal services
advertising
Moser, H. R.
;
Loudon, David
;
Stevens, Robert E.
- In:
Services marketing quarterly
35
(
2014
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10010363989
Saved in:
10
The strategic value of cooperative
advertising
in the dual-channel competition
Yan, Ruiliang
;
Pei, Zhi
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
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