Customer Relationship Management (CRM) is more than an information tool and plays a critical role in small and medium enterprises (SMEs). The present study explored the moderating effect of relational capital (RC) on the relationship between CRM dimensions and the performance of 284 Yemeni...

The purpose of this paper is to fill gaps in the human capital literature, first, by providing insights into the relationship between human capital and strategic innovation and the performance of Small and Medium Enterprises (SMEs), and second, by exploring the role of human capital as a...

This paper describes the effect of customer oriented service (COS) on cost effectiveness of local authorities. Although a plethora of evidence had been unearthed regarding the usefulness of COS, particularly in achieving customer satisfaction, the effect of COS on cost effectiveness is...

The main objective of this paper is to investigate tourists’ opinion with regard to sustainable attributes provided in an ecotourism area. Specifically, investigations were conducted by surveying the tourists’ expectations and experiences from their visit to a selected ecotourism area,...

Previous research has shown that several aspects of firm characteristics such as structure, culture, size, and operational location will influence innovativeness of an organization. Underpinned by readiness change theory and using a valid and reliable instrument, a pilot survey was conducted to...

Housing developers, just like firms from other industries, are facing competition and pressure to provide better quality products and services to improve speed in the market, organizational agility and innovation. Trade liberalization and rapid fall in communication costs, global communications,...