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We compare the performance of two approaches for finding the optimal set of products to display to customers landing on Alibaba's two online marketplaces, Tmall and Taobao. Both approaches were placed online simultaneously and tested on real customers for one week. The first approach we test is...
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We study the value of short-lived and experiential-oriented pop-up stores, a popular type of omni-channel retail strategy, on both retailers that participate in pop-up store events and retailing platforms that host these retailers. We conducted a large-scale randomized field experiment with...
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A large body of literature concludes a negative association between ethnic diversity and pro-social behavior. Inspired by the works suggesting that the costly punishment would sustain the contribution level in public goods experiment, we compare the economic behavior of Mongolian- and...
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