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Absatzanalyse für den chinesischen Pkw-Markt

Ma, Ke - 1998

Persistent link: https://www.econbiz.de/10000995801

Absatzanalyse für den chinesischen Pkw-Markt

Ma, Ke - 1998

The study applies western theory extended by chinese particularities with the aim of analysing the chinese demand for automobiles and establishing a concept for forecasting. Severe data problems (yearly data covering 1978-1995 are available) only allow estimation by regression methods. The...

Persistent link: https://www.econbiz.de/10010489373

Power-to-X in regional energy systems : planning, operation, control, and market perspectives

Anvari-Moghaddam, Amjad (ed.); Ghaemi, Sina (ed.); … - 2025 - First edition

Power-to-X : pioneering the future of sustainable energy / Amir Meydani, Hossein Shahinzadeh, Gevork B. Gharehpetian, Mohammad Mohsen Hayati, and Mehdi Abapour -- Defining "X," solving global problems by local solutions / Abdullah A. Almehizia -- Power-to-X and the art of hybrid systems / M....

Persistent link: https://www.econbiz.de/10015398047

Quantitative Renditeanalysen am deutschen Aktienmarkt mit Multifaktoren-Modellen

Ma, Ke - 2005

Persistent link: https://www.econbiz.de/10003204185

Guarantee or inoculate? : ex ante messages against service failures

Ma, Ke; Sun, Weizheng - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 3081-3098

Persistent link: https://www.econbiz.de/10015210864

Ineffective brand extensions and the Sisyphus Effect

Zheng, Chundong; Ma, Ke; Duan, Qi; Wang, Han - In: The journal of product & brand management 24 (2015) 2, pp. 165-171

Persistent link: https://www.econbiz.de/10011308500

The effects of sub-brands and brand name structure on extension evaluation : an empirical study based on Chinese culture

Chen, Tong; Ma, Ke; Zheng, Chundong; Wang, Han - In: The journal of brand management : an international journal 22 (2015) 8, pp. 695-713

Persistent link: https://www.econbiz.de/10011399863

Influence of thinking style and attribution on consumer response to online stockouts

Ma, Ke; Chen, Tong; Zheng, Chundong - In: Journal of retailing and consumer services 43 (2018), pp. 218-225

Persistent link: https://www.econbiz.de/10011883205

Does freight insurance really work? : effect of freight insurance on consumers' attitude in online shopping

Chen, Tong; Ma, Ke; Zheng, Chundong - In: International journal of internet marketing and … 12 (2018) 3, pp. 209-232

Persistent link: https://www.econbiz.de/10011918359

Is high recovery more effective than expected recovery in addressing service failure? : a moral judgment perspective

Chen, Tong; Ma, Ke; Bian, Xuemei; Zheng, Chundong; … - In: Journal of business research : JBR 82 (2018), pp. 1-9

Persistent link: https://www.econbiz.de/10011771721