behavior. XSCALE was used to measure xenocentrism, and the research model was analyzed with the partial least squares form of …Across the globe, xenocentrism has emerged as a critical concept for understanding the behavior of consumers towards … Nigeria, this study analyzed the direct effects of xenocentrism on the buying behavior of consumers towards imported products …

knowledge in order to understand better the consumer behavior of student smokers …

sides is displayed by applying the stimulus-organism-response-model of consumer behavior. …Globally operating corporations are increasingly confronted with the specific behavior of a culturally diverse investor …

new approach on this topic and it aims at identifying whether there are significant attitude changes towards the service … cosmetic treatments. The attitude structure in this study specifies three distinct components: the affective, the behavioural … impact on the service category, as all three changes have been significant. The change in behavioural attitude was the most …

stated behavior and on actual behavior. Target selection by charities likely results in good donators receiving many mailings … surprisingly this affects neither stated nor actual donating behavior …

sales, but also have power over opinions and influence the consumer behavior of their followers. The line between marketing …

-order construct comprising two dimensions: smartshopper-attributed behavior and smart-shopper feelings. Our findings also reveal that …

explain these null or weak findings through a game-theoretic perspective on opinion leader-follower relationships. Our model …