According to Pandelaere et al. (2011), bigger numbers of units in quantitative attribute information lead to greater perceived attribute differences, making it more likely that consumers will choose a higher-attribute option. We replicate this unit effect for the carbon emissions metrics...

Of the many ethical corporate marketing practices, many firms use corporate social responsibility (CSR) communication to enhance their corporate image. Yet consumers, overwhelmed by these more or less well-founded CSR claims often have trouble identifying truly responsible firms. This confusion...

The recent integration of the circular economy paradigm into waste management policies gives a prominent role to recycling, entailing collection of greater quantities of recyclable materials and general implementation of waste sorting. Previous literature has extensively explored waste-sorting...