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This research was conducted in the search for a better understanding of the ways in which potential franchisees make decisions, comparing this process with the perceptions of the franchisers. Using gap theory, the authors show how differences in expectations between the service provider (the...
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La 4e de couverture indique : "Quand de si nombreuses personnalités réputées et expertes dans leur métier se rejoignent pour contribuer à la rédaction d'un ouvrage, nul ne doute qu'un motif puissant les y incite. La raison en est ici de rendre un hommage à un collègue et ami. Le titre de...
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