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The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies
Mathur, Pragya; Jain, Shailendra Pratap; Hsieh, Meng-hua; … - In: Organizational behavior and human decision processes : … 122 (2013) 2, pp. 141-151
Persistent link: https://www.econbiz.de/10010227152
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The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap; Mathur, Pragya; Maheswaran, … - In: Journal of marketing research : JMR 46 (2009) 1, pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
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Consumers' implicit theories about personality influence their brand personality judgments
Mathur, Pragya; Jain, Shailendra Pratap; Maheswaran, … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 545-557
Persistent link: https://www.econbiz.de/10009682415
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Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap; Mathur, Pragya; Isaac, Mathew S.; … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
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Comparative advertising research : a review and research agenda
Hsieh, Meng-hua; Blower, Kyra; Li, Xingbo; Jain, … - In: Cracking the code : leveraging consumer psychology to …, (pp. 132-158). 2012
Persistent link: https://www.econbiz.de/10009349525
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Self-construal drives preference for partner and servant brands
Hsieh, Meng-Hua; Li, Xingbo; Jain, Shailendra Pratap; … - In: Journal of business research : JBR 129 (2021), pp. 183-192
Persistent link: https://www.econbiz.de/10012509374
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Does scarcity increase or decrease donation behaviors? : an investigation considering resource-specific scarcity and individual person-thing orientation
Malika, Malika; Ghoshal, Tanuka; Mathur, Pragya; … - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 426-448
Persistent link: https://www.econbiz.de/10015047780
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Hedonism versus accuracy : the influence of motivation and affect on the evaluation of multiple gains and losses
Schaffner, Dorothea; Mathur, Pragya; Maheswaran, Durairaj; … - In: Review of managerial science 7 (2013) 4, pp. 417-441
Persistent link: https://www.econbiz.de/10010196976
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The effects of country-related affect on product evaluations
Chen, Cathy Yi; Mathur, Pragya; Maheswaran, Durairaj - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1033-1046
Persistent link: https://www.econbiz.de/10010473318
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Consumer mindsets and self-enhancement : signaling versus learning
Mathur, Pragya; Chun, HaeEun Helen; Maheswaran, Durairaj - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 142-152
Persistent link: https://www.econbiz.de/10011479184