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Quelles stratégies pour les mu...
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Consumer behaviour
16
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16
Museum
10
Hamburg-Amerika Linie
9
France
7
Frankreich
7
Beziehungsmarketing
5
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German
33
English
23
French
6
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Mencarelli, Rémi
17
Bourgeon-Renault, Dominique
8
Himer, Kurt
7
Pulh, Mathilde
6
Petr, Christine
5
Hasselmann, Friedrich
4
Lombart, Cindy
4
Rivière, Arnaud
4
Chaney, Damien
3
Gombault, Anne
3
Jarrier, Elodie
3
Le Gall-Ely, Marine
3
Urbain, Caroline
3
Blut, Markus
2
Derbaix, Maud
2
Huldermann, Bernhard
2
Lunardo, Renaud
2
Marteaux, Séverine
2
Thiess, Karl
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Attuel-Mendes, Laurence
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Ballin, Albert
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Belvaux, Bertrand
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Bouchet, Patrick
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Damiani, Judith
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De Miguel De Blas, Marta
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Felix Martins, Sophie
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Gipkens, Julius
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Gnanaguru, R.
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Grewal, Dhruv
1
Henon, Ericka
1
Jarrier, Élodie
1
Jegadheesan, C.
1
Kaegbein, August
1
Kreziak, Dominique
1
Landmann, Max
1
Lenglet, François
1
Mallick, Jogendra
1
Maubisson, Laurent
1
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Hamburg-Amerika Linie
32
Deutsch-Australische Dampfschiffs-Gesellschaft <Hamburg>
2
Verein Hamburger Rheder
2
Deutsche Afrika-Linien <Hamburg>
1
Deutsche Ost-Afrika-Linie <Hamburg>
1
H.G. Rahtgens <Firma>
1
Hamburg-Amerikanische Packetfahrt-Actien-Gesellschaft
1
Hamburg-Bremer Afrika-Linie
1
Hessische Akademie der Forschung und Planung im Ländlichen Raum
1
Horticulture Australia Limited <Sydney>
1
United American Lines
1
Woermann-Linie AG
1
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International journal of arts management
6
Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
Moderne Zeitfragen
2
Recherche et applications en marketing
2
Revue française du marketing
2
In times of crisis : perspectives and challenges of the 21st century
1
International journal of market research
1
International journal of nonprofit and voluntary sector marketing
1
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1
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1
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1
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1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Monographien des Seeverkehrs
1
Qualitative market research : an international journal
1
Recherche et applications en marketing : RAM
1
Revue française de gestion : hommes et techniques
1
Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte : VSWG
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Source
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ECONIS (ZBW)
RePEc
15,857
OLC EcoSci
14
USB Cologne (EcoSocSci)
8
Other ZBW resources
4
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1
Museums, consumers, and on-site experiences
Mencarelli, Rémi
;
Marteaux, Séverine
;
Pulh, Mathilde
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10003989432
Saved in:
2
Museoparks and re-enchantment of the museum visits : an approach centred on visual ethnology
Mencarelli, Rémi
;
Pulh, Mathilde
- In:
Qualitative market research : an international journal
15
(
2012
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10009548819
Saved in:
3
Positioning strategies of cultural institutions : a renewal of the offer in the face of shifting consumer trends
Pulh, Mathilde
;
Marteaux, Séverine
;
Mencarelli, Rémi
- In:
International journal of arts management
10
(
2008
)
3
,
pp. 4-20
Persistent link: https://www.econbiz.de/10003737746
Saved in:
4
Web 2.0 : is the museum-visitor relationship being redefined?
Pulh, Mathilde
;
Mencarelli, Rémi
- In:
International journal of arts management
18
(
2015
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10011414778
Saved in:
5
When the arts inspire businesses : museums as a heritage redefinition tool of brands
Chaney, Damien
;
Pulh, Mathilde
;
Mencarelli, Rémi
- In:
Journal of business research : JBR
85
(
2018
),
pp. 452-458
Persistent link: https://www.econbiz.de/10011815613
Saved in:
6
Consumers' brand heritage experience : between acceptance and resistance
Mencarelli, Rémi
;
Chaney, Damien
;
Pulh, Mathilde
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 30-50
Persistent link: https://www.econbiz.de/10012178682
Saved in:
7
Microcredit and social business as prospective new sources for consumption in times of crisis
Attuel-Mendes, Laurence
;
Notebaert, Jean-François
- In:
In times of crisis : perspectives and challenges of the …
,
(pp. 42-60)
.
2018
Persistent link: https://www.econbiz.de/10011940992
Saved in:
8
Impact of mediation devices on the museum visit experience and on visitors' behavioural intentions
Jarrier, Elodie
;
Bourgeon-Renault, Dominique
- In:
International journal of arts management
15
(
2012/13
)
1
,
pp. 18-29
Persistent link: https://www.econbiz.de/10009661421
Saved in:
9
Marketing expérientiel et analyse des logiques de consommation du spectacle sportif
Bourgeon-Renault, Dominique
;
Bouchet, Patrick
- In:
Revue française du marketing
212
(
2007
),
pp. 87-104
Persistent link: https://www.econbiz.de/10003483821
Saved in:
10
La gratuité : un prix!
Le Gall-Ely, Marine
;
Urbain, Caroline
; …
- In:
Revue française de gestion : hommes et techniques
34
(
2008
)
186
,
pp. 35-51
Persistent link: https://www.econbiz.de/10003782361
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