Portuguese Abstract: As estratégias de Marketing com Cross-Selling são recorrentes nas empresas há diversas décadas, melhorando os enlaces com os clientes e desenvolvendo relações entre empresas/fornecedores e clientes. Uma forma de atrair, manter ou recuperar clientes é prestar o máximo...

Innovation is recognize as a matter of survival and success to firms and technological capabilities can lead to an innovative behavior by using technological resources and competences. The literature about technological capability and innovation is vast, counting on several approaches and a...