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The long tail business model in publishing : the case of Hachette's romance division in France
Poirel, Carole
- In:
Business model innovation in creative and cultural …
,
(pp. 69-88)
.
2025
Persistent link: https://www.econbiz.de/10015329979
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Réactivité dans la franchise : une lecture à partir du modèle des ressources et compétences
Poirel, Carole
;
Bonet Fernandez, Dominique
;
Serrano …
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2011
Persistent link: https://www.econbiz.de/10009580244
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La stratégie de distribution multiple : à la recherche de synergies entre canal physique et canal virtuel
Poirel, Carole
;
Bonet Fernandez, Dominique
- In:
Revue française de gestion : hommes et techniques
34
(
2008
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182
,
pp. 155-170
Persistent link: https://www.econbiz.de/10003731833
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Resistance strategies in distribution channels : a view from the French book trade
Poirel, Carole
;
Paché, Gilles
- In:
Society and business review
12
(
2017
)
2
,
pp. 152-174
Persistent link: https://www.econbiz.de/10011757666
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