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Strategic branding roadmap for SMEs operating in business-to-business sector : a study on Indian auto component sector
Roy, Dilip
;
Banerjee, Saikat
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 142-163
Persistent link: https://www.econbiz.de/10009758865
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2
Identification and measurement of brand identity and image gap : a quantitative approach
Roy, Dilip
;
Banerjee, Saikat
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 207-219
Persistent link: https://www.econbiz.de/10010393861
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3
Strategic brand-culture fit: a conceptual framework for brand management
Banerjee, Saikat
- In:
The journal of brand management : an international journal
15
(
2007/08
)
5
,
pp. 312-321
Persistent link: https://www.econbiz.de/10003699472
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4
Impact of food brand controversy on consumers' attitude toward brand and company
Banerjee, Saikat
- In:
Journal of food products marketing
24
(
2018
)
4
,
pp. 413-440
Persistent link: https://www.econbiz.de/10011880372
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The dark shadow of corruption on new product development
Banerjee, Saikat
- In:
Benchmarking : an international journal
29
(
2022
)
9
,
pp. 2733-2756
Persistent link: https://www.econbiz.de/10014231583
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6
On the relationship between online brand community and brand preference in political market
Banerjee, Saikat
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 27-55
Persistent link: https://www.econbiz.de/10012428312
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Role and perspective of suppliers in brand co-creation : an exploratory study
Sarkar, Sanmitra
;
Banerjee, Saikat
- In:
Benchmarking : an international journal
30
(
2023
)
7
,
pp. 2330-2350
Persistent link: https://www.econbiz.de/10014338600
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8
Imprinting effects of exposure to the Indian independence movement on export intensity of firms
Banerjee, Saikat
;
Karna, Amit
;
Sharma, Sunil
- In:
Journal of business research : JBR
149
(
2022
),
pp. 548-557
Persistent link: https://www.econbiz.de/10013325643
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9
Factors influencing scope and acceptability of E-detailing and a pharmaceutical marketing communication tool in emerging economies like India : views of the company personnel
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10009241533
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10
Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies : views of health care professionals of India
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10009308833
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