. While cancel culture can producepositive societal changes, it is often misused to target competitors with detrimental … homophily, and personalcharacteristics of the testers affect the susceptibility to become part of the cancel culture …

brands and their markets and culture-specific global brand development in emerging markets, such as China. Case studies are … culture, cultural heritage, and brand heritage. A brand culture approach offers new perspectives on how brand actors co …

in Hungary, this paper examines how culture influences environmentally conscious behaviour. Having investigated the … direct impact of Hofstede's cultural dimensions on pro-environmental behaviour, we found that the culture of a country hardly … culture is a necessary but not sufficient condition for making a country greener …

an exceptionally strong commitment to research and an amazing passion for innovation. It follows the business culture of …

The purpose of this research is to investigate that whether Globalization, culture and purchase behavior differ across … impacting on consumer culture and purchase behavior of the Pakistani consumer. The data comprised of 250 respondents who are … impacting on consumer culture and purchase behavior. This paper provides understanding about changing life style and their …