Purpose – The aim of this paper is to investigate the significance of Web 2.0 and social media for the organizational development and adaptation to ever-changing business environment and its successful managing. Proposed model is based on the concepts of innovative economy, knowledge...

This paper is produce to find the internet users preferences for social media marketing. For this purpose, Kierzkowski et al. (1996) study questionnaire’s three segments (attract, engage and retain) were adopted and made required changes according to find the customer’s response. The results...

This empirical investigation aims to determine the factors leading to the adaptation of Taxi Hailing Mobile Apps among Malaysian consumers using the theory of Venkatesh et al. (2003) user theory of acceptance and use of technology (UTAUT). The adopted framework has four independent variables...

With an experimental design the impacts of information about privacy dangers and of the personal information that has to be shared are tested for a participation application for mobile devices. Our results confirm the privacy paradox for the context of citizen participation, meaning that people...

Worldwide business-to-consumer (B2C) sales will touch $1.92 trillion. Everyday companies are adopting newer communication and information technologies to maintain and enhance their performances. Attracting new customers is challenging task in this competitive environment, therefore retaining...

Traditional models of the economics of search suggest that as the material costs associated with searching for products and services are greatly reduced because of the Internet, consumers should search more extensively in online contexts. Recent empirical evidence strongly contradicts this...

Online word-of-mouth studies generally assume that a product’s average rating is the primary force shaping consumers’ purchase decisions and driving sales. Similarly, practitioners place more emphasis on average ratings by displaying them at more salient places than individual reviews. In...

The idea of this research is to create a holistic governance planning concept for Indonesian private universities, as well as architectural designs by elaborating Total Quality Management (TQM) with a higher education quality assurance system approach established by the National Accreditation...

In recent years, online content has shifted from text-centric to visual-oriented content. Despite the massive amount of pictures embedded in online content, how pictures affect people’s liking remains understudied. Using the Stimulus-Organism-Response (SOR) model, the current work investigates...

French abstract: Cette thèse étudie comment une T.I., le format de présentation de l’information, influence le processus de sélection d’un produit lors d’un cybermagasinage. L’objectif était de développer et valider un modèle basé sur le modèle du cognitif (Vessey 1991) et celui...