Rural marketing entails applying marketing strategies customized for rural areas to enhance the economic and social welfare of the communities it serves. It aims to generate demand for affordable goods and services while fostering interest and skill-building among rural populations. Rural...

This book aims to identify what components are needed for economic diplomacy in today's rapidly changing world, looking at the nature, focus and tenets of economic diplomacy, and the differences between economic diplomacy and commercial diplomacy. Further, it considers the new kind of diplomacy...