Now-a-days, entertainment parks are one of the important segments of tourism industry of any country. Bangladesh is also a country with a full of attractive places for the visitors and tourists. Some of the entertainment parks are also made by the private sector entrepreneurs in Bangladesh. Due...

It is well known that the cost of healthcare in US is a poor value proposition. One of the primary goals of the healthcare reform act is to reduce cost while improving healthcare quality. We believe that adding a health coach will help in achieving this goal. In part I, we discussed the role of...

Advertising effectiveness has always been difficult to measure due to its complicated impact on the bottom line. The emergence of new channels of communication such as social media, mobile and search has further complicated matters. At the same time, marketers are facing increasing pressure to...

The proliferation of new brands, increased use of sales promotions, the explosion of alternative forms of distribution and a reduction in advertising impact, make maintaining brand commitment, increasingly difficult. This study empirically examines the roles of personality traits on brand...

Purpose – The aim of this study is to identify the drivers that influence customer satisfaction in a business-to-business context. Design/methodology/approach – A survey-based field study was conducted in which 1,068 business customers of a manufacturer of hydraulic and pneumatic equipment...

The globalization of economic activities has led multinational business-to-business (B2B) firms to use their corporate web sites extensively to communicate with their stakeholders. Using a field study of 368 business customers, this paper examines three factors of information that influence...

In this paper, the impact of the antecedents of trust including the buyer’s perception of equity with the salesperson and salesperson benevolence on development of trust in a buyer-salesperson relationship is examined. The moderating roles of supply risks on this association are also examined...

In this difficult economic climate state policy makers are increasingly focused on higher education as an economic development tool. Many rust belt states are looking to transform themselves from a state dependent on manufacturing and agriculture to a more diverse knowledge based economy.Many...

The cost of healthcare in U.S. is a poor value proposition. One of the primary goals of the healthcare reform act is to reduce cost while improving healthcare quality. We believe that adding a health coach will help in achieving this goal. The health coach is a medical professional who supports...