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How value and trust influence loyalty in wireless telecommunications industry
Karjaluoto, Heikki; Jayawardhena, Chanaka; Leppäniemi, … - In: Telecommunications policy : the international journal … 36 (2012) 8, pp. 636-649
Persistent link: https://www.econbiz.de/10009659300
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Unlocking behaviors of long-term service consumers : the role of action inertia
Leppäniemi, Matti; Jayawardhena, Chanaka; Karjaluoto, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 270-291
Persistent link: https://www.econbiz.de/10011603070
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Targeting young voters in a political campaign : empirical insights into an interactive digital marketing campaign in the 2007 Finnish general election
Leppäniemi, Matti; Karjaluoto, Heikki; Lehto, Heikki; … - In: Journal of nonprofit & public sector marketing 22 (2010) 1, pp. 14-37
Persistent link: https://www.econbiz.de/10003974153
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The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki; Lehto, Heikki; Leppäniemi, Matti - In: Handbook of research on mobile marketing management, (pp. 303-322). 2010
Persistent link: https://www.econbiz.de/10003919381
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Integrated marketing communications in mobile context
Leppäniemi, Matti; Karjaluoto, Heikki; Sinisalo, Jaakko; … - In: International advertising and communication : current …, (pp. 397-415). 2006
Persistent link: https://www.econbiz.de/10003378198
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Factors affecting customers' willingness to receive mobile marketing
Leppäniemi, Matti; Karjaluoto, Heikki; Salo, Jari; … - In: Advertising and communication : proceedings 4th …, (pp. 249-253). 2005
Persistent link: https://www.econbiz.de/10003353824
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Factors affecting Finnish consumers' intention to receive SMS marketing : a conceptual model and an empirical study
Karjaluoto, Heikki; Standing, Craig; Becker, Michael; … - In: International journal of electronic business 6 (2008) 3, pp. 298-318
Persistent link: https://www.econbiz.de/10003771650
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Mobile customer relationship management : underlying issues and challenges
Sinisalo, Jaakko; Salo, Jari; Karjaluoto, Heikki; … - In: Business process management journal 13 (2007) 6, pp. 771-787
Persistent link: https://www.econbiz.de/10003752558
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The mobile network as a new medium for marketing communications : a case study
Karjaluoto, Heikki; Leppäniemi, Matti; Sall, Jari; … - In: Handbook of research in mobile business : technical, …, (pp. 334-342). 2009
Persistent link: https://www.econbiz.de/10003940545
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Customer perceived value, satisfaction, and loyalty : the role of willingness to share information
Leppäniemi, Matti; Karjaluoto, Heikki; Saarijärvi, Hannu - In: The international review of retail, distribution and … 27 (2017) 2, pp. 164-188
Persistent link: https://www.econbiz.de/10011704061