This research expands the scope of the exploitation/exploration literature which has generally embraced a firm-level perspective by showing the theoretical and practical relevance of this framework for the study of entrepreneurial behaviour from an individual-level perspective. The study...

This research was conducted in the search for a better understanding of the ways in which potential franchisees make decisions, comparing this process with the perceptions of the franchisers. Using gap theory, the authors show how differences in expectations between the service provider (the...