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The offer framing effect : choosing single versus bundled offerings affects variety seeking
Mittelman, Mauricio; Andrade, Eduardo B.; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 953-964
Persistent link: https://www.econbiz.de/10010473340
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Product order affects consumer preferences for variety bundles
Mittelman, Mauricio; Andrade, Eduardo B. - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 869-884
Persistent link: https://www.econbiz.de/10011708553
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Customer relationship management : strategies and company-wide implementation
Mittelman, Mauricio; Onyemah, Vincent - 2002
Persistent link: https://www.econbiz.de/10001706810
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Customer Relationship Management : Strategies and Company-Wide Implementation
Mittelman, Mauricio; Onyemah, Vincent - 2008
Summarizes the proceedings of the conference on "Customer Relationship Management: Strategies and Company-wide Implementation" co-sponsored by the Marketing Science Institute (MSI) and INSEAD, held July 11-12, 2002, in Fontainebleau, France. Customer relationship management (CRM) is the...
Persistent link: https://www.econbiz.de/10014104589
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Indirectly measuring evaluations of several attitude objects in relation to a neutral reference point
Brendl, C. Miguel (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002394584
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Goals, policies, preferences, and actions
Markman, Arthur B.; Brendl, C. Miguel - In: Applying social cognition to consumer-focused strategy …, (pp. 183-199). 2005
Persistent link: https://www.econbiz.de/10003113331
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Defining the stimulus in stimulus-response interventions : on the need to embrace theory and organism in stimulus-organism-response
Brendl, C. Miguel; Sweldens, Steven - In: Consumer psychology review 7 (2024) 1, pp. 116-120
Persistent link: https://www.econbiz.de/10014506007
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Paradigmatic conformity blinds us from opportunity : a rejoinder
Janiszewski, Chris A.; Laran, Juliano - In: Consumer psychology review 7 (2024) 1, pp. 127-130
Persistent link: https://www.econbiz.de/10014506015
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Using sensory substitutions to make better business decisions (or how sensory devices connected to our body can help us outperform AI and common data analytics)
Cerf, Moran; Brendl, C. Miguel - In: Biometrics and neuroscience research in business and …, (pp. 37-82). 2024
Persistent link: https://www.econbiz.de/10014560319
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Commentaries on "Scale use and abuse : toward best practices in the deployment of scales"
Katsikeas, Constantine S.; Madan, Shilpa; Brendl, C. Miguel - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 244-258
Persistent link: https://www.econbiz.de/10014289829