The overarching goal of sugar manufacturing firms is long term survival and the ability to wade off competition evident in the industry. This requires manufacturing firms to rapidly develop emanating from manufacturing technological advancements, frequent innovations, as well as rapid...

The stiff competition in Kenya’s sugar sector is competing away industry profits. As a result, these sugar firms find themselves in debts and losing money. To explore the critical factors of these sugar manufacturing firms, the study sought to assess the effect of competitive priorities on...