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Creating Loyalty Towards Magaz...
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Consumer behaviour
31
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Brand management
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Beziehungsmarketing
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Relationship marketing
15
Media industries
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Tarkiainen, Anssi
27
Stocchi, Lara
24
Ellonen, Hanna-Kaisa
22
Ots, Mart
22
Jantunen, Ari
11
Kuivalainen, Olli
10
Sipilä, Jenni
8
Sundqvist, Sanna
7
Pourazad, Naser
6
Michaelidou, Nina
5
Wright, Malcolm
5
Fuller, Rachel
4
Johansson, Anette
4
Lavoye, Virginie
4
Mero, Joel
4
Wikström, Patrik
4
Anesbury, Zachary William
3
Driesener, Carl
3
Herold, Kristiina
3
Kosonen, Miia
3
Nyilasy, Gergely
3
Pare, Vipul
3
Bergman, Jukka-Pekka
2
Cadogan, John W.
2
Chan-Olmsted, Sylvia M.
2
Chari, Simos
2
Förster, Kati
2
Hair, Joseph F.
2
Horppu, Marianne
2
Jussila, Iiro
2
Lee, Nick
2
Luukka, Pasi
2
Melesko, Stefan
2
Obukhovich, Svetlana
2
Ritala, Paavo
2
Sainio, Liisa-Maija
2
Salojärvi, Hanna
2
Sarstedt, Marko
2
Siegert, Gabriele
2
Tanusondjaja, Arry
2
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Media Management and Transformation Centre <Jönköping>
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Journal of media business studies
10
Journal of business research : JBR
7
International journal of innovation management
4
Journal of consumer behaviour
4
European journal of marketing : EJM
3
JMM : the international journal on media management
3
Journal of advertising research
3
Media brands and branding
3
Australasian marketing journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research
2
Journal of marketing for higher education
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Corporate governance : the international journal for effective board performance
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
European journal of marketing
1
European management journal
1
From knowledge management to strategic competence : assessing technological, market and organisational innovation
1
Innovation policies in the European news media industry : a comparative study
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management practice : IJMP
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
JIBS dissertation series / Jönköping International Business School
1
JIBS research reports / Jönköping International Business School
1
Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Knowledge management research & practice : KMRP
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ECONIS (ZBW)
OLC EcoSci
17
Other ZBW resources
14
RePEc
7
BASE
1
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Creating loyalty towards magazine websites : insights from the double jeopardy phenomenon
Tarkiainen, Anssi
;
Ellonen, Hanna-Kaisa
;
Ots, Mart
; …
- In:
International journal of e-business research : an …
10
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010402600
Saved in:
2
The effect of magazine Web site usage on print magazine loyalty
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
JMM : the international journal on media management
12
(
2010
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10008653937
Saved in:
3
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
4
Magazine online brand extensions : do they really affect brand loyalty?
Tarkiainen, Anssi
;
Ellonen, Hanna-Kaisa
;
Kuivalainen, Olli
- In:
Media brands and branding
,
(pp. 53-77)
.
2008
Persistent link: https://www.econbiz.de/10003744924
Saved in:
5
Who is the customer in the "Customer Value?" : inherent problems in the marketing of advertising media
Ots, Mart
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 125-134
Persistent link: https://www.econbiz.de/10003926630
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6
Competition, collaboration and cooperation : Swedish provincial newspaper markets in transition
Ots, Mart
- In:
Journal of media business studies
9
(
2012
)
2
,
pp. 43-63
Persistent link: https://www.econbiz.de/10009579446
Saved in:
7
Media and brands : new ground to explore
Ots, Mart
- In:
Media brands and branding
,
(pp. 1-7)
.
2008
Persistent link: https://www.econbiz.de/10003744918
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8
Media policy's new challenges
Ots, Mart
- In:
Journal of media business studies
13
(
2016
)
3/4
,
pp. 125-127
Persistent link: https://www.econbiz.de/10011676034
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9
Understanding value formation : a study of marketing communications practices at the food retailer ICA
Ots, Mart
-
2010
Persistent link: https://www.econbiz.de/10003962071
Saved in:
10
Media brands and branding
Ots, Mart
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10012878483
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